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The app has become a favorite of young and inexperienced investors, enticed by no-fee trading, offers of free stocks and an engaging user interface that uses what a New York Times report in July described as the “Silicon Valley playbook of behavioral nudges and push notifications.” Robinhood added three million users this year, bringing its total to 13 million. With Robinhood Recap, we sought to remind both new and longtime customers about their investing journey.” “We welcomed millions of new customers to Robinhood, about half of whom were investing for the first time. “This year included an unprecedented surge in retail investing,” the Robinhood spokesman wrote. The recap became a meme on the acerbic finance-focused subreddit WallStreetBets one user created a parodic version of a recap post, revealing extensive losses. “The goal with Robinhood Recap was to celebrate milestones and give people a broader view on their activity over the year, helping them frame their behavior over the long term.” “As a self-directed brokerage, we do not give investment advice,” a Robinhood spokesman said in a statement. (“You’re just a little attached,” his recap read.) His recap told him that he’d checked the value of his Tesla stock 18,656 times in 2020, averaging more than 50 times per day. “Robinhood wrapped made me realize I was very obsessed over every dollar up or down in the market and it was just very unhealthy,” Rajat Kamboj, a 20-year-old college student, wrote in an email. “Before you know it, you’ve checked it 10 times in a day, and it’s giving you a little dopamine boost every time,” he said. Jordan Bishop, 29, was also surprised by that slide in his recap. “Tesla just in general has been growing like crazy, and obviously their stock has taken off, so it was kind of funny how apparently often I checked up with it,” said Eric Milligan, an information technologist. “We’ve been delighted to hear from many customers who enjoyed taking a look back at their year in investing, from saving screenshots of their recaps to sharing on social media,” a company spokesman wrote in an email. Some people praised the recap’s aesthetic and said they enjoyed finding out how early they were to adopt Robinhood. 15 - showed the stocks users purchased, dividends and interest earned, which stock in their portfolio they clicked on the most and other data.
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Robinhood’s wrap-up - available to anyone who had an active account before Dec. A news release promised that the Robinhood Recap would be a “special personalized experience that will take you through your investing journey this year - from views to trades, your most memorable investing moments, large or small, and other milestones along the way.” To reflect a year of volatility and impulsive investments, Robinhood, the popular trading app that has spurred controversy by marketing itself to young people, released a year-end data dump for its users. After stocks plunged in March, experienced traders and Nasdaq novices poured their dollars into buzzy tech companies like Tesla and Zoom, as well as businesses bludgeoned by Covid restrictions, including airlines, restaurants and cruises.
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In 2020, wild fluctuations in the stock market caused by the pandemic turned millions of people into opportunistic investors.